This workshop provides participants with a step-by-step approach to building grassroots support for a cause or initiative within the wider community. It is aimed at the PRO/Communications Officer on boards or committees or staff involved in a communications role within a non-profit organisation.
By the end of the workshop participants will:
- Explain the importance of identifying community influencers
- Identify important issues to consider when selecting a spokesperson for an organisation
- Understand how to write an effective press release and build relationships with local media
- Explain how to map out a step-by-step communications campaign to build community support