Creating a Social Media strategy for your business

This workshop introduces participants whose businesses are at the pre start-up phase or early stages of development to the effective use of social media platforms in their enterprises.

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Course Description

This workshop introduces participants whose businesses are at the pre start-up phase or early stages of development to the effective use of social media platforms in their enterprises.

By the end of the training participants will   :

  • Explain the differences and use of Facebook, YouTube, Twitter, Linkedln, lnstagram, Biogs in a business
  • Understand how to craft a social media strategy for a business step-by-step
  • Be able to identify ways to use social media channels to develop customer loyalty
  • Identify some of the reasons contributing to success and failure in social media marketing campaigns
  • Identify relevant key performance indicators to measure social media strategy results

This workshop is suitable for managers and leaders in SME and Micro Enterprises.

About Instructor

Alice Quinlan

Alice Quinlan

Manager Mobile IT

PGCE (Post Graduate Certificate in Education) Graduate Diploma Advanced Materials BSc Applied Physics Alice has over 10 years’ experience as a trainer and has been the manager of Mobile IT for the past two years. During that time, she has been responsible for organising courses, curriculum design and recruiting and pre-screening for courses, running courses and ensuring sufficient support post course.

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