This workshop provides participants with a step-by-step approach to building grassroots support for a cause or initiative within the wider community. It is aimed at the PRO/Communications Officer on boards or committees or staff involved in a communications role within  a  non-profit organisation.

By the end of the workshop  participants will:

• Explain the importance of identifying community influencers

• Identify important issues to consider when selecting a spokesperson for an organisation

• Understand how to write an effective press release and build relationships with local  media

• Explain how to map out a step-by-step communications campaign to build community support