Social Media Marketing


Anyone looking to learn how social media can benefit a business.


Who is this course for?

Anyone looking to learn how social media can benefit a business.

Course Requirements

No Prior Knowledge is Required.

Social Media has grown incredibly over the past few years and after years of avoiding it, small businesses now realize that an understanding of social media; and a presence on at least one of the main platforms could bring huge business benefits.

Content & Syllabus:

  • The current social media landscape and how that applies to you.
  • Which of the main social media platforms will best suit your goals and objectives.
  • How to get started with using social media for your business or improve what you are already doing.

Learning Modules:

Introduction to Facebook  ,Twitter,LinkedIn,Pinterest,YouTube ,Google Plus,Conclusion

We’ll look at the overview of the current social media landscape and design a Social Media Strategy for your business.

Along with brainstorming your brands personality.

Overview of Facebook for business

Making the most of your Facebook business page

Creating a community around your Facebook page

Getting people to Like you

Utilizing your Facebook following

Making the most of your Twitter profile

Overview of Twitter for business

Creating Content and tweeting best practices

Growing targeted followers

Utilizing your Twitter following

Overview of LinkedIn for business

Your LinkedIn profile

LinkedIn business pages

LinkedIn groups

Utilizing your network

Overview of Pinterest for business

Knowing & Understanding your Market

Following & Interacting

Utilizing your network

YouTube Basics

Ranking on YouTube

Introduction to Google Plus

Social Media Marketing in a Nutshell

After Completing This Course you will:

  • Have accounts on all the main relevant social media sites
  • Have an understanding of the importance of Social Media Marketing
  • Will be able to build an online relationship with your customers[/two_third_last]

Valerie Harding (Administrator/Trainer)

FETAC Level 6 -Train the Trainer Valerie’s experience is with working with potential learner’s and helping them to find the right course for them she also takes care of support and guidance after the completion of courses to support progression. Valerie has recently completed the Train the Trainer course. For the past 12 months, she has taken several Kickstart Your Career courses and has helped many Jobseekers on a one to one basis in writing their CVs.

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